Waterproofing is not just coating application
Waterproofing is not just coating application The biggest threat to waterproofing today isn’t competition. It’s Commercialisation - “pushed aggressively by paint companies” Waterproofing is now viewed as a basic coating application rather than a specialized system. Easy to apply. Easy to sell. Easy to compare on price. But let’s be clear — waterproofing is not paint. It is a system. It requires design, detailing, material compatibility, and skilled application. What actually happens on the ground: Complex systems → Simple coatings Technical specifications compromised Skill of applicators is overlooked And when things go wrong, the entire industry is criticized. Building protection is now reduced to a basic coating solution If waterproofing is treated like just a coating, failure is unavoidable. Because an industry that doesn’t protect its standards……cannot protect structures. Educate. Standardise....